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Ricardo Carvalho is a brazilian Designer focused on branding and visual identity for Sports, Entertainment and Tourism brands with more than 8 years of experience as a creative director. His knowledge in Design, Branding, Typography and Architecture has helped the development of communications and marketing projects in South America and Europe. Currently works as a Branding Consultant and as a Designer at Octagon Sports, a global sports and entertainment content marketing arm of the Interpublic Group of Companies.

Ricardo Carvalho is a Creative Director focused on branding and visual identity for Sports and Entertainment with more than 8 years of experience. His works for sports brands has achieved numerous mentions from major design and sports websites, including BrandNew and FoxSports. He holds a design bachelor's degree from Mackenzie University and a MBA in Branding from Faculdades Rio Branco in São Paulo. For more than 2 years his expertise in branding has helped Gad’, a lead brand consultancy based in Brazil, to create strategic projects for Latin America clients and also 3 years working with Corporate Communications and Branding for Evonik Industries and Borussia Dortmund for Brazil and South America. His experience includes: Communications, Marketing and advanced knowledge in Design, Branding, Typography and Architecture. He was the author of the first brand proposal to Copa Libertadores da América and to Sport Club Internacional, which were under the spotlight of websites, such as Globo Esporte, Fox Sports, Esporte Interativo, MKTEsportivo, BrandNew, LogoBR, DesignCulture, among others. As a lecturer, he has shared his ideas during the 1st Symposium of the Associação Portuguesa de Desportos, a traditional football club from São Paulo, where he presented a proposal to strenght the club’s brand. At FEA-USP, Ricardo presented Libertadores and his ideas about Sport Brands. Some of his clients are: Evonik and Borussia Dortmund, Nike, NBA, Porto Alegre Pumpkins, Çanakkale Dardanelspor, 3M, Samsung, Walt Disney, Kimberly-Clark, Red Bull and Natura. He currently works as consultant in sports and entertainment branding for projects in South America and Europe and as designer at Octagon Sports, a global sports and entertainment content marketing arm of the Interpublic Group of Companies.

WORK EXPERIENCE

2016 - Today
Octagon Sports
(Interpublic Group)

2013 - 2015
Gad'Lippincott

2013
Grupo RAI

2010 - 2012
Evonik Industries

2008-2009 
TAM Linhas Aéreas
(now LATAM Airlines)
 

EDUCATION

2012 - 2013
MBA: Branding
Faculdades Rio Branco São Paulo

2008 - 2012
Bachelor in Graphic Design.
Final project thesis subject: "Total Airlines: New Brand Strategy and Communication” Universidade Mackenzie São Paulo

EXPERTISE

Commercial and Sport Branding
Live Experiences - Games, Shows, Movies
Brand Strategy and positioning
Design and Identity
Sports Innovation
Sports Research and Analytics
Strategic management
Sports shields
Athletes campaigns and identity
Fans connections and live experiences
Broadcast Experience
Livery and Team Visual Expressions
Jerseys and Apparel Design
Sponsorship Consulting

SPEAKING / LECTURES

A Marca da Libertadores da América
(Sports Brand for Libertadores da América)

FEA USP
2015

Portuguesa: New Brand Spirit
1st Portuguesa Symposium
Associação Portuguesa de Desportos
2015

Branding & Aviation Companies
Universidade Mackenzie
2011

Creativity
Evonik Industries
2011

 

 

 

"His work for the FNF Championship, Samba Stars, Finesse City, Madrid Kings, VSV Sporting is truly outstanding. Ricardo have taken the idea and made it into an immense work of art. His key strengths in design work is attention to detail, choice of colours and creating effortlessly timeless designs.

Ricardo's  passion for football and design is clear to see, it's a match made in heaven, a partnership as good as Andy Cole and Dwight York at Manchester United. The project for FNF Championship have set a new bench mark for design in football. This is one of his most thought out projects and I am proud to have enlisted Ricardo as the head graphic designer to spark a new football generation at the FNF Championship. We look forward to great things in 2017 and beyond."

Kelvin Miles,
FNF Championship Founder