Brazilian Designer focused on branding and visual identity for Sports, Entertainment and Tourism brands with more than 9 years of experience. Expert in Graphic Design and Branding, working on communications and marketing projects in South America and Europe for clients like NBA, Nike, Rio 2016™ Olympic Games, Manchester City, Borussia Dortmund, Mastercard, FNF Championship, Fórmula SKR, Porto Alegre Pumpkins, Manchester United, 3M, RedBull, Flamengo, Budweiser, Samsung, Corinthians and American Airlines. During his carrer, he had the chance to work with the most amazing and important projects for sports in Brazil as a lead designer at Octagon Sports. As a freelancer designer, Ricardo worked with strategic planning and communication, marketing, sales and business relationship in 4 years of management experience for national and international clients like Canada, USA, Peru, Brazil, Germany, United Kingdom, Turkey, Kuwait and United Arab Emirates, leading design projets like FNF Championship in London, bringing to life 4 fresh new teams with full identity brand design.

Work Experience

2013 - Today
Freelance Designer

2016 - 2017
Octagon Sports

2013 - 2015 
Gad'Lippincott

2010 - 2012 
Evonik Industries

2008-2009 
TAM Linhas Aéreas
(now LATAM Airlines)

Education

2012 - 2013
MBA: Branding
Faculdades Rio Branco
São Paulo

2008 - 2012
Bachelor in Graphic Design.
Universidade Mackenzie
São Paulo

Skills

Strong working knowledge of experience design, brand development and brand strategy.

Expertise in Sports shields, Apparel design and livery.

Organization and time management skills to plan and manage design projects for global clients.

Passionate about Architecture, Photography, Color, Music, Video and Typography.

9+ Work experience in global companies, design and branding agencies.

Bachelor’s degree in Design and expert on Sports branding and marketing projects.

Creative vision to collaborate on Retail Design, Consumer Journey Mapping and Experience Design.

 

World-class projects mixing design, strategy and technology

During his time in Octagon Sports, Ricardo worked closely with brazililians top football players like Ronaldo, Neymar and Gabriel Jesus, creating and developing marketing and branding projects mixing technology and strategy.
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Ricardo was the lead designer behind Nike+ Run Club in Sao Paulo, helping the brand to engage more runners week by week. Ricardo also was the creative that work closely to NBA in Brazil in their major events in Rio de Janeiro e São Paulo: NBA House, which had more than 80.000 visitors in 12 days and NBA Finals São Paulo.
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Selected Clients

What clients say

"Ricardo's work is truly outstanding. He has taken the idea and made it into an immense work of art. Ricardo's key strengths in his design work is his attention to detail, his choice of colours and creating effortlessly timeless designs. I am proud to have enlisted Ricardo as the head graphic designer to spark a new football generation at the FNF Championship." 

Kelvin Miles,
Friday Night Championship Founder

"Our team had the opportunity to receive the work for our brand developed by Ricardo. The result was fantastic, totally beyond expectation, for innovation and creativity of what was proposed by Ricardo. This work has enabled us to be more professional as an institution, generating opportunities and relationships with players, clients, associates and sponsors." 

Thiago Maha,
Porto Alegre Pumpkins' President

"The work developed by Ricardo had an unrealistic quality that we were accustomed to. The identity for Formula SKR reflects the vision we have for our championship: 
aggressive, clean and professional. The branding project was a turning point in our history, thanks to it we are achieving significant results in our media and becoming a reference in our racing category."

Guilherme Treu,
Formula SKR's Director