All Posts in Sports


This project aims to contribute to a better evolution and development of the sport and the entertainment as a strengthening process of a business through its brand’s perspective. New ways to deliver a message through the brand’s perspective will be specified during the presentation of images, in order to rescue the pride and contribute to a better perception of the image of the Brazilian National Football Team. Brazil is a country with high sporting potential and can have its product appreciated by the beginning of a movement that helps to transform the sport and the football which is played here. This project shows a new way of thinking that may have reflexes and benefic influences over the entire Brazilian sport system, starting with our most beloved and so far most successful sport.

Throughout the years, the companies started realizing the importance of the brand in the social realm, making use of the brand as a management tool. It’s time to show how the better practices about brand management can optimize the brands in the sport and entertainment segment. Inspired by cases such as MLS, the French Football Federation, NBA, the Olympic Games, the German National Football Team, among other cases.

Why the Brazilian Team must transform its brand, #



There are many ways to think branding socially and culturally today. My most consistent view about this concept is "the first idea or memory that we have of something." And something is defined to a person, a company, a service, a cafe, a movie, a moment, and various other things. Beyond them are included in the sport context, a club, a stadium, an athlete, a coach, a twisted, a city on game day, a competition, a fan, a running track, a ball, a glove.

The importance and relevance of sports branding is how to strength the game as a product as an entertainment option that is guided by a passion of its fans and consumers. Among the items that determine the professionalization of business management, one of them is the brand.

From now on I'll share my own ideas about sports, entertainement and how they are related to another industry: Tourism. Ideas about place branding, hotel and hostel brands, airline companies etc. and their interactions with the crowd.

Opening Season, #