Branding Alessandro Rodrigo

Sports Branding in Rio 2016:  a giant brand was born.

Branding project designed for Alessandro Gigante (Giant), a brazilian paralympic athlete in Rio 2016, using as reference brazilian identity to show power and determination. Developed in partnership with Penkel Sport Business.

PROJECT
Branding Alessandro Gigante

CLIENT
Alessandro Rodrigo

Globo Esporte

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Foto: Fernando Maia/MPIX/CPB