Branding La Copa Libertadores

A big spirit, a big brand.

We have a strong soul. The Libertadores Cup represents football at its highest level of cultural representation. There is no longer just the fans in their traditional role, but the defense of values and principles. The best football is not made by great players, by fancy stadiums or any other favorable conditions. The real football is the one that values its main forces, its main agents. In our case: the Libertadores’ soul lies in the in its fans.

A big brand, a big product.

South America is the soul of football. The best players in the world was born here. Here are located the countries with more tradition in the World Cup.The fans follow their beloved teams faithfully in every game. There is no game without emotion. And every game is an opportunity to strengthen a great brand.

PROJECT
Branding La Copa Libertadores

CLIENT
Personal Project

0202
english-1english-1
english-2english-2
english-3english-3
english-4english-4
english-5english-5
english-6english-6
english-7english-7
english-8english-8
english-9english-9
english-10english-10
english-11english-11
english-12english-12
english-14english-14
0202
english-15english-15
english-16english-16
english-17english-17
english-18english-18
012012
013013
014014
019019
020020
021021
022022
023023
024024
025025
026026
027027
028028
029029
030030
040040
041041
042042
043043
044044
045045
046046
047047
048048
049049
050050
051051
052052
053053
054054
055055
056056
057057
058058
059059
060060
061061
062062
063063
064064
065065
066066
067067
068068
069069
070070
071071
072072
074074
075075
076076
078078
079079
080080
081081
082082
083083
084084
085085
086086
087087
089089
088088
090090

O conteúdo apresentado neste projeto é de total responsabilidade de seus autores e não representa os interesses de terceiros. Este é um projeto pessoal, de cunho cultural e científico, que não tem fins lucrativos, apenas o intuito de promover a discussão e exemplificar conceitos e ideias. Imagens retiradas de Google.com
_
El contenido de este proyecto es de la exclusiva responsabilidad de los autores y no representa intereses de terceros. Se trata de un proyecto personal de carácter cultural y científico, que no tiene fines de lucro, solamente el fin de promover el debate e ilustrar conceptos e ideas. Fotos sacadas de Google.com.
_
The content featured in this project is a responsibility of the authors and does not represent the interests of third parties. This is a personal project of cultural and scientific nature, with non-profit propose, only to promote discussion and illustrate concepts and ideas. Images taken from Dollarphotoclub.com and Google.com. 

Estudo de Branding - La Copa Libertadores

 

Authors:
Ricardo Carvalho
Brand Design and Expression / Expressión y design de marca

Rodrigo Levenzon
Brand Strategy /  Investigación y estratégia de marca