Corinthians Nike 2015-2016 Jerseys Proposal

This jersey design project to Corinthians was created from the possibility that Emirates Airlines could be a new sponsorship  and negotiate the naming rights to the Corinthians, and it helps to illustrate the concept of cobranding in the sport. The idea here was to present a uniform model with this new sponsorship, with a more visually clean shirt, and with the international standard of the teams sponsored by Fly Emirates.  

For this project, it was developed two kits of classic uniforms being the first white with  a black collar, and the second uniform in black with white stripes, classic and simple. The two uniforms were thought to have a simple look that really show the history and power of the Corinthians shirt. It is also a project that thinks the club's uniform to be used in the Arena Corinthians, marking a new era of the club. The first uniform has V collar with white band, and the second uniform a polo collar was choose, remembering the '50s shirts used by the team. The goalkeepers kits appear in a modern Orange and Yellow, with details in black. The typography chosen to be applied in uniform has square design, inspired by the architectural forms of the Arena Corinthians.

PROJECT
Corinthians Nike
2015-2016 Jerseys Proposal

CLIENT
Personal Project

 

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