The Fórmula Scuderia Kart Racing, Fórmula SKR, began in 2013 with the aim of gathering friends and acquaintances who were passionate about the world of speed in an amateur kart championship in Sao Paulo. Three years later, the league has rapid growth, more than doubling the number of subscribers (55 for the start of the season 2016) and attracting drivers with impressive results in national competitions and participation in international disputes. For this project, we developed the strategy and brand identity updating the look of the competition to help create a better experience to the drivers and to the audience.