Hincha is a display typography created for the branding project of La Copa Libertadores. Based on latin american fans who bring their words into the stadium in the main south American competitions, it translates the voice of these fans with graphics inspired by the fans’ songs.

Latin American soccer fans are famous for being crazy for their teams and for bringing the football game so seriously that end up playing with the team. The typography reflects this desire, this cry of anger and encouragement and passion for the club.

 

PROJECT
Hincha Type

CLIENT
Personal Project

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