The project created for the brazilian club Sport Club Internacional is a personal project and shows how branding can be worked in the sporting environment (sports branding), and in this case, how the Brazilian football can enhance in thinking of teams like brands using differentiation as objective, promoting the strengthening of the Brazilian sport brands .
For this project , were developed in addition to the 3 kits from the club, a new crest, regarding history and earlier brands used by the team. This new brand directs a new brand strategy for Internacional , with examples of applications and brand guidelines. The idea of using the example of the Internacional Team came from an old project that further studies were created for the design of the symbols of the teams for some of the leading football teams, updating both crests and jerseys, trying to solve some problems of readability and application in order to let each exclusive and unique brand. This project can be seen here.
The graphics for the kits were inspired by the new Beira Rio stadium that was renovated for the 2014 World Cup. The first kit shows the red color in major scale, and the away kits is all white. The first goalkeeper kit is yellow and green, inspired on Rio Grande do Sul's flag, state where Internacional is located, and the second one shows the dark gray color.
The old shield on the left, and after, on right. With modern forms, the new symbol is applied more properly and in a higher space, gaining visibility and height. The circular shape that housed the old logo has been discarded due to the intense use of most Brazilian teams use circular shields.
O conteúdo apresentado neste projeto é de total responsabilidade de seus autores e não representa os interesses de terceiros.
Este é um projeto pessoal, de cunho cultural e científico, que não tem fins lucrativos, apenas o intuito de promover a discussão e exemplificar conceitos e ideias. Imagens retiradas de Google.com
El contenido de este proyecto es de la exclusiva responsabilidad de los autores y no representa intereses de terceros.
Se trata de un proyecto personal de carácter cultural y científico, que no tiene fines de lucro, solamente el fin de promover el debate e ilustrar conceptos e ideas. Fotos sacadas de Google.com.
The content featured in this project is a responsibility of the authors and does not represent the interests of third parties.
This is a personal project of cultural and scientific nature, with non-profit propose, only to promote discussion and illustrate concepts and ideas. Images taken from Dollarphotoclub.com and Google.com.