NBA took advantage of Olympic Games in Rio de Janeiro to bring to locals and tourists the NBA House - an open space to the public that gathered some of the basketball world and the entertainment basketball experience with a lot of technology and interactivity  The tradition began in the London Olympics and two editions took place in Madrid during the World Basketball Championship (2014) and in New York during the All Stars Weekend (2015).

Octagon was responsible for the overall production of the NBA House. 80,000 people visited the space that was open to the public for 10 days only, during the Olympic Games.