Nike
Ibirapuera
Football
and Running
Identity

2017

Client: Nike Brasil
Year: 2017

Ibirapuera is the largest park in Sao Paulo City, and Nike invested on a branded renovation for the football fields and the running tracks. The new sport place opened to the public in August 2017 and the revitalization of the field has gained synthetic grass, lighting and new crossbars. The new running tracks now have marks to indicate distance, indicating two different training modes inside the park.

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Photo: Nike / Divulgação
Agency: Octagon